Answers to Frequently Asked Questions (FAQs)

Optimal Health University™ (OHU™) FAQs

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Q: Is Optimal Health University™ customized specifically for each subscriber?

A: OHU™ is personalized with your name throughout the text—not just plugged into isolated side-boxes. This specialized type of customization ensures that they really look as if your office published them.

Q: How much does Optimal Health University™ cost?

A: We are now offering a 1-year subscription to Optimal Health University™ (52 issues) for the special rate of $349. (That’s less than $7 a week!)

Think about it: if the service brings you only one new patient (and it will bring you many more) it will more than pay for itself.

We encourage you to consider our discount package, which includes 1-year subscriptions to both Optimal Health University™ and The Chiropractic Health Research Information Service™ (CHRIS™). If purchased separately, this combination costs $474. When purchased as a package, the costs drops to only $399!

These discounts are available for a limited time only.

Q: What type of research does Optimal Health University™ reference?

A: Our writers and editors scan over 600 scientific journals each month!

Any and all health claims made in Optimal Health University™ are based on research published in peer-reviewed, scientific journals or presented at peer-reviewed conventions. We do not reference any non-scientific publications. All references are cited in standard form throughout the text.

Q: Why is Optimal Health University™ called "a referral-generating system?"

A: OHU™ is designed to dramatically boost your new patient volume by focusing your office on one referral-generating theme-a-week.

Q: How do subscribers use Optimal Health University™?

A: Most subscribers incorporate OHU™ into a dynamic theme-a-week program. This program is advocated by a plethora of marketing experts, coaching firms, speakers and practice-management consultants. OHU™ also works perfectly as a ready-made outline and handout for health talks and seminars.

Q: How can I use Optimal Health University™ to incorporate the theme-a-week system in my clinic’s internal marketing strategy?

A:

  • Use the PreventiCare Publishing® weekly Power Questions™ and monthly PowerTips™ (included with each month’s shipment).
  • Schedule a free 15-minute telephone consultation with one of our marketing experts.
  • Use PreventiCare® Publishing’s 3-step power referral-generating system (a system heralded by the most effective coaching and practice-management firms throughout the world):
    1. Ask patients a PowerQuestion™; get them to name one person (e.g., a family member or co-worker) or a group of people (e.g., their youngster’s playgroup, a church group, or an sports team they are involved with) who would benefit from information about the theme of the week.
    2. Ask the patient to bring one of the week’s Optimal Health University™ handouts to the specific person or group they mentioned. Hand them several to take with them.
    3. Make a note of who the patient said they would bring the handout to AND FOLLOW UP AT THEIR NEXT VISIT. ("Did you get a chance to give that Optimal Health University™ to . . .)
  • Focus the office around the theme of the week: Create a theme of the week bulletin board or white board.
  • Discuss the theme at weekly team marketing meetings. Brainstorm how to use the theme to get patients to refer others.
  • Remove all other publications— especially non-chiropractic ones—from your waiting areas.
  • Offer health seminars on the weekly themes. Use each week’s Optimal Health University™ for your talk outline and handout.
  • Periodically, take advantage of the monthly PowerTips™ promotional ideas, which correspond to one of the month’s handouts.

Q: Who writes Optimal Health University™?

A: Optimal Health University™ is written by chiropractors in conjunction with professional journalists, marketing writers, nutritionists and other health experts. Each issue is extensively edited by a professional style editor, a copy editor and by our editor-in-chief.

Q: Why do you include professional journalists on your writing teams?

A: Although chiropractors play a major role in writing each Optimal Health University™, they are always teamed with professional journalists to ensure that the handouts are not only pro-chiropractic but also adhere to the "quick-read," modern format, which maximizes readability.

Beside working for PreventiCare® Publishing, our journalists contribute to major newspapers and magazines throughout North America and Europe. This allows them to "keep the pulse" of what’s hot in wellness news.

Q: What topics does Optimal Health University™ cover?

A: OHU™ focuses on a wide range of "hot" topics in wellness news—topics patients are interested in and want to know their doctors care about.

Each month’s set includes one topic on a musculoskeletal concern, one on a general chiropractic topic, one on a nutrition topic and one on an extremely hot "buzz" topic in wellness care. However, all issues focus on the chiropractic lifestyle and promote regular chiropractic care.

Recent titles include: Chiropractic and Ergonomics: A Powerful Formula for Increasing Workplace Productivity; In School Scoliosis Screenings: Not Good Enough?; Seven Foods That May Prevent Prostate Cancer; Health Tips for Frequent Flyers; Forming a Walking Club; Television and Your Child’s Health; The Chiropractic Approach to Ending Sciatica; and The Health Benefits of Tea.

Q: Do you charge extra for shipping?

A: No. No matter what country you practice in, shipping charges are included in your subscription. (And, if you want to open a practice on the moon, we’ll ship it there for free too!)

Q: How is Optimal Health University™ delivered?

A: Optimal Health University™ is delivered in monthly packets by email or standard mail. Each month, you’ll receive one packet containing a set of four or five issues, according to the number of weeks in the month.

Q: How many copies of each Optimal Health University™ will I receive?

A: In total, you’ll receive 52 master copies (shipped in monthly packets of 4 or 5). You’ll receive one master copy of each issue, and simply photocopy as many as you need—keeping costs down for you.

Q: What type of graphics are used in Optimal Health University™?

A: OHU™ is designed with crisp, black-and-white graphics, created to photocopy cleanly.

Q: How can you offer a free one-month trial? Why are you giving away your service?

A: Because almost every doctor who tries Optimal Health University™ buys Optimal Health University™.

We know that, used effectively, Optimal Health University™ will dramatically increase the number of new patients your existing patients refer to your office—and you won’t be able to live without it!

Q: Do most subscribers re-subscribe?

A: We develop new, timely topics each month. The overwhelming majority of our subscribers re-subscribe year after year.

CHRIS™ FAQs

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Q: What is CHRIS™?

A: The Chiropractic Health Research Information Service (CHRIS™) is a unique and exciting service program for DCs. Developed in response to the current research explosion in chiropractic and related fields—such as nutrition, stress reduction and alternative medicine—CHRIS™ is the first program to use the latest information technology to keep chiropractors up-to-date. Once per week, CHRIS™ reviews a prodigious number of "late-breaking" studies and reports, chooses 5 stories chiropractors need to know about and summarizes them in an electronic newsletter. CHRIS™ then e-mails or faxes this newsletter directly to subscribers' homes or offices.

Q: How will the Chiropractic Health Research Information Service™ (CHRIS™) help you?

A: At CHRIS™, we know that only informed chiropractors make exceptional doctors. CHRIS™ reviews over 600 journals, several news wires and news services, all major US newspapers and pertinent press releases from health-related associations. Our editorial staff and advisory board are comprised of chiropractors, writers, and professional researchers. We sort through all the latest research for you, choose those stories most applicable and present them in a weekly, quick-read newsletter—sent via e-mail (or fax) directly to your home or office.

CHRIS™ will give you:

  • A weekly electronic newsletter summarizing 5 chiropractic, alternative and preventive studies.
  • Information on studies currently in the news—research your patients are interested in.
  • Peace of mind—answer your patients' questions with confidence!
  • Links to abstracts, full text articles, press releases and news articles (when available).

Q: How much does CHRIS™ cost?

A: CHRIS™ costs $125.00 per year. We accept checks, Visa®, Mastercard® and American Express®.

To subscribe now, use our on-line subscription form or call 1-800-500-6065.

Q: What sources does CHRIS™ review?

A: CHRIS™'s source list includes over 600 journals, as well as several news wires and services. CHRIS™ emphasizes stories making news, so we also review all major US newspapers and press releases from health-related organizations.

Q: How does CHRIS™ save DCs time?

A: Keeping up with relevant research requires a substantial time-commitment. Not only are a plethora of studies published every day, but you could also spend hours sifting through non-pertinent information before uncovering studies applicable to your field and your practice.

Consequently, almost every other health care specialty has at least one on-line service that sifts through research for them. Although some publications summarize current studies directly related to chiropractic, our profession lacks a comprehensive publication emphasizing a broad range of topics—or one that's available electronically. CHRIS™ is the first service to offer DCs an electronic synopsis of preventive and alternative medicine studies.

Q: Why does CHRIS™ include studies on "a broad range of topics"?

A: For three reasons:

  1. These are the studies patients are interested in—they've heard about them in the news and they have questions. DCs need to be armed with the answers to those questions, answers that are based on review of the actual studies—CHRIS™ will help them do that.
  2. As "prevention specialists" chiropractors need to stay abreast of advances in disease prevention. New information is presented daily—we owe it to our patients to keep up.
  3. If Chiropractic's reputation as the forerunner in wellness care is to endure—and continue to move forward—we can't operate in a bubble. It's imperative that doctors of chiropractic remain informed—or we'll sabotage our scope of practice, and pigeon hole ourselves into the narrow realm of "back doctors."

Q: Does CHRIS™ comment on the studies discussed, or just summarize them?

A: Our goal is to provide information without comment or bias. And, CHRIS™ synopses are not intended to substitute for reviewing full-text articles. We do, however, incorporate source information and links to sites where our subscribers may obtain abstracts and purchase full text articles.

Click here to view CHRIS Samples

The Wellness Column™ FAQs

Click here to view Wellness Column Samples

Q: What is the Wellness Column™?

A: The Wellness Column™ is a newspaper or e-mail column written by professional journalists and marketing writers, and corresponded to OHU™ themes. Each column is completely formatted with your byline and photograph. The column is approximately 2 inches wide and seven inches deep. The column is highly customized, as if your office produced it. If you wish, your column will also include the topic, time and date of health talks or other promotional events.

Q: What unique features does a Wellness Column™ subscription provide?

A: Stress-free marketing: We handle all the details, from researching advertising space prices with local newspapers to electronically delivering your column each week (or month) to your newspaper of choice. Exclusive rights to reprint The Wellness Column™ in your newspaper of choice and your metropolitan region. No other doctor will be given permission to reprint in your newspaper of choice or your region. (So, don't delay, subscribe today to reserve reprint rights in your local area.)

Q: How much does the Wellness Column™ cost?

A: The Wellness Column™ costs $899 for a 1-year subscription, which includes 52 expertly crafted weekly newspaper or e-mail columns. Of this cost, $200 goes to "blocking out" your geographic region. When you re-subscribe, the cost drops to $699.

In addition, you are responsible for paying your newspaper directly for display ad space.

* Please note that the Wellness Column™ is available in a limited number of geographic regions, as many have been blocked out already. If you are interested in this unique marketing tool, please call 1-800-500-6065 or 1-912-897-3040 or e-mail subscribercare@preventicare.com.

Copyright © 2009-2010 PreventiCare Publishing®. All rights reserved.
Optimal Health University™, CHRIS™, & The Wellness Column™ are professional services of PreventiCare Publishing®.

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